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Entrepreneurship
About Course
Entrepreneurship: From Idea to Fundraising
Entrepreneurship is the process of creating and managing a business venture to achieve a desired goal or outcome. In this course, you will learn the fundamentals of entrepreneurship and how to take your idea from conception to fundraising. You’ll start by understanding what it means to be an entrepreneur, and then learn how to generate business ideas, conduct market research, understand the customer journey, and develop a marketing strategy.
You’ll also learn how to create a business model canvas and business plan, and how to raise funds for your venture. By the end of the course, you’ll have the knowledge and tools you need to launch your own successful business.
What you’ll learn
- Understanding the fundamentals of entrepreneurship and the characteristics of successful entrepreneurs.
- Developing a business idea and determining its viability.
- Conducting market research to identify your target customers and competition.
- Creating a customer journey map to optimize the user experience.
- Developing a marketing strategy to reach and engage with your target audience.
- Creating a business model canvas to map out your business model.
- Writing a comprehensive business plan to guide your business operations and goals.
- Raising funds for your business, including bootstrapping, crowdfunding, and traditional financing options.
Course Content
Introduction
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Understanding of Entrepreneurship
23:50 -
How to Generate Business Idea
08:12 -
Market Research
06:38 -
Customer Journey
05:30 -
Marketing Strategy
08:00 -
Business Model Canvas
10:00 -
Business Plan
08:00 -
Fund Raising
16:00
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