Caawiso Services is a company that was founded by a group of female entrepreneurs. The company works to recruit blue collar job workers to provide maid, home cleaning services to private and public rooms. The idea of this startup was once a distant dream of a girl among the principal founders, Iqra Abdullahi Elmi, who pioneered the concept and currently the CEO of Caaiwso Services
Caawiso Services is providing solution to a gap that exists in the home-cleaning industry. We have identified that there are no service that specialized in the cleaning industry or provide employers in this sector available. Most of the clients require well-skilled housekeepers and housemaids that can be trusted with the job and be hired. That’s where Caawiso services comes in: An affordable, clean, online-based home-cleaning services to people in Mogadishu. After identifying this opportunity, we decided to take action by starting this business. We mainly employ and have complete control over the screening and interviewing of the house keepers and services provided.
The main challenge to our startup is the perspective that the local community has of our idea. There is taboo associated with this sector as it is presumed to be a job for marginalized communities. There are downgrading names that the community calls the House-cleaners. Other challenges include a lack of financial capital to scale up our idea into a fully-fledged company. The local infrastructure such as connectivity, mobility, and identifying the right employers are among the key challenges we face.
The home cleaning services is untapped market that has potential to grow. With virtually no company providing on-demand home-cleaning services, this industry has the potential to grow if it receives investment. We envision our startup to have an excellent impact on our society, and it can have a significant share of the market in the long run. We have a bigger plan to deliver good services to the community to gain their trust and increase the productivity and employability of the local market. We also plan to equip the house helpers to ensure the quality of service they provide to our customers is excellent.
We learned about Dalbile on social media, specifically Facebook, and we are glad to have reached out to iRise team, who are implementing Dalbile project. We were convinced that this was a timely opportunity to seize, and we immediately applied for the call of application that was posted on their page. Through Dalbile Bootcamp, we have received an eye-opening training that allowed us to form, build and start our startup from the ground.
Although we are at an earlier stage level, we have a growth strategy to become a premier source for a blue-collar jobs in Somalia. Every startup founder desires to see what began as a small business plan scaling to one day become a global business venture, but it isn’t an easy journey. Most startups are almost dependent on outside support – grant or equity – ours is to seek investment for growth. The challenges tend to center around funding, hiring the right talent and marketing, to name but a few. To scale up in the future, it is essential for us to have an up-to-date strategy in place and capital investment from either local or international banks so as to build and scale up our company. We believe such investment will help our business stay afloat in the market.
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